From Consular Office to Trade Corridor: The Diplomatic Networks and Commercial Roles of Levantine Merchants in Ottoman Salonica and Smyrna (1780-1860)
This article examines how Levantine merchants in Ottoman Salonica and Smyrna navigated and shaped both diplomatic networks and commercial circuits between 1780 and 1860. Building on recent scholarship in commercial diplomacy and network analysis, it argues that the liberalization of the Levant Company (1744; 1753 Acts) fostered a hybrid class of “broker-diplomats” who leveraged consular commissions to secure firmans, tariff advantages, and cargo quotas while simultaneously expanding independent trade in opium, textiles, and other high-value commodities (Serdaroğlu, 2019, pp. 406–407; Schulz, 2014, pp. 120–121). The study reconstructs the Smyrna-Salonica corridor as a contiguous economic space through prosopographical network analysis of key figures (Webster, Wedderburn, Peach, Hague) and GIS mapping of maritime and caravan routes. Archival diplomatic correspondence (The National Archives FO 78) and factory account ledgers further reveal how gift-giving and consular privileges underpinned commercial expansion (Vlami, 2014, pp. 10–12; Demiryürek, 2023, pp. 113–114). Theoretically anchored in commercial diplomacy and Actor–Network Theory, our findings illuminate the entanglement of formal and informal networks that underwrote British commercial dominance in the Ottoman Levant.
Busbecq, O. G. D., Forster, E. S., & Roider, K. A. (1927). The Turkish letters of Ogier Ghiselin de Busbecq, imperial ambassador at Constantinople, 1554-1562: translated from the Latin of the Elzevir edition of 1663. (No Title).
Callon, M. (1986). Some elements of a sociology of translation: Domestication of the scallops and the fishermen of St Brieuc Bay. In J. Law (Ed.), Power, action and belief: A new sociology of knowledge? (pp. 18–33). Routledge.
Çelebi, E. (1984). Seyahatname [The Travelogue of Evliya Çelebi] (M. Ünal, Trans.). Kültür Bakanlığı Yayınları. (Original work published 1671)
Demiryürek, M. (2023). “The Levant Company did me ye honour of appointing me consul of this place, Negropont and all Greece”: The Institutional Appearance of the British in Salonica. Osmanlı Araştırmaları, 62(62), 113-143.
Geyikdağı, N. (2017). The evolution of British commercial diplomacy in the Ottoman Empire. Contemporary Research in Economics and Social Sciences, 1(1), 9-46.
İlkay, A. (2021). Levantine identities and merchant networks in Smyrna and Salonica. Journal of Ottoman Studies, 45(1), 30–35.
Mansfield, E. D., & Milner, H. V. (2012). The new wave of commercial diplomacy. Foreign Policy Analysis, 8(2), 101–123.
Patrizio Gunning, L., and D. Vlami (2024). Continuity and change in the British diplomatic service in the Levant: The ‘Levantine ’ question and the lure of antiquities. Journal of the History of Collections, 36(1), 55-68.
Schulz, R. (2014). Commercial diplomacy in the Ottoman Empire: The Levant Company’s ambassadors. Cambridge University Press.
Serdaroğlu, U. (2019). The institutional transformation of the Levant Company: Liberalization and merchant networks, 1744–1800. Journal of Economic History, 79(2), 406–430.
Skilliter, S. A. (1977). William Harborne and the trade with Turkey 1578–1582: A documentary study (Vol. I). British Academy.
Talbot, M. (2017). British-Ottoman relations, 1661-1807: Commerce and diplomatic practice in eighteenth-century Istanbul. Boydell & Brewer.
Vlami, D. (2014). Trading with the Ottomans: The Levant Company in the Middle East. Bloomsbury Publishing.

Copyright (c) 2025 Üzeyir Serdar Serdaroğlu (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Downloads
Article Information
- Article Type Articles
- Submitted June 14, 2025
- Accepted July 23, 2025
- Published July 30, 2025
- Issue Volume 5 - Issue 2 (July 2025)
- Section Articles